Pull&Bear Teen Girl & Teen Boy
Role: code, Web design
Client: Pull&Bear

Following the huge success of last years’ U.S. based work (developed by W+K New York), we were engaged by Spotify to create a localised campaign targeted at Australian and New Zealand audiences, with a focus on millennials. Verbally led and driven by publicly available playlist data, the campaign revolves around users’ playlist names, celebrating the weird, the wonderful, and the wtf.

Teen Boy
Teen Girl
Mobile Interaction