This branding project for CEI – Coruña Estudio Inmersivo, centers on a dynamic visual identity built around a logotype and a symbol reinforcing the «C» as an immersive concept at the heart of the brand. As the largest virtual production stage in Europe, CEI’s identity extends across both physical and digital platforms, including custom signage throughout the building. The backgrounds of vivid light trails reflect CEI’s focus on energy, technology and innovation.